It was announced on July 24th that Up2Us Sports won Round 1 of Gatorade’s For The Love Of SportsTM contest. As the winning nonprofit organization, they will receive a $50,000 donation from Gatorade. The campaign features sponsored athletes Usain Bolt, Elena Delle Donne, Paul George, April Ross and Serena Williams, who are all competing at the upcoming 2016 Olympic Games in Rio de Janeiro, Brazil. Up2Us Sports won Round 1 of the contest by receiving 42% of total votes received during the six-week open voting period. Competing nonprofits included National Alliance for Youth Sports (40%), PeacePlayers International (10%) and Challenged Athletes Foundation (8%). Up2Us Sports is grateful for the incredible support of their constituents, family, friends and, most importantly, staff, who worked tirelessly to get this victory. With this donation, the national nonprofit will be able to provide more coach-mentors to kids living in some of the most disadvantaged communities across the country.
The contest includes a total of fourteen nonprofits, competing in four rounds, with the winner of each round receiving a $50,000 donation. Additionally, each non-winning charity will receive $5,000, totaling $300,000 in donations towards youth sports organizations fueling the love of sports. The contest ends on November 30th.